about benny…

Benny Capp is an advertising and portrait photographer who is sought after for his richly colourful, concept-based portraits that touch lightly on the absurd. He’s also known – for better or worse – for creating relaxed shoots that disarm even the most poker-faced subjects with his self-deprecating tomfoolery.

Based out of All Time Studios in Richmond, Benny works both locally and with global brands and celebrities, and has travelled as far afield as Pondicherry, India, to shoot a launch campaign for Ford.

After graduating in 2000 from the Photography Studies College in Melbourne, Benny worked in the UK with industry-leading photographers and creative directors, where he gained the experience that would lead him home to shoot campaigns for Tennis Australia, Toyota, the AFL, Dairy Australia, Xero, and Golf Australia.

Along with his commercial work, Benny keeps busy with passion projects. My Dad’s My Mate celebrates the bond between father and son through pairing portraits with stories. The project’s aim is to bring awareness to depression and build positive mental health outcomes by helping to destigmatise male vulnerability and the importance of the bro-mance between father and son.

Unscene Sets is a series of portraits featuring Australia’s best and brightest set designers, decorators and curators working in Film and Television. In artistic collaboration with Benny, the subjects were each asked to compose a 3 x 4 metre set to represent their personality and lifestyle. The result is a series of intimate portraits, each unique with the artists’ own essence.

In 2020 and 2021, Benny was a dual finalist for his portraits of Martin Manca, which were displayed in the National Portrait Gallery’s National Photographic Portrait Prize and published in the exhibition catalogue.

It’s Benny’s passion for people, their stories, and the power of a single image to speak that brings his photos to life.

agency list:

BFF

Bullfrog

Chronicle Studios

ClemengerBBDO

Dentsu

Hot Glue

JWT

Kojo

Magnetizer

Marmalade

Ogilvy

Otto Empire

Pangea

Paoli Smith

The Open Arms

The Thrills Agency

The Works Agency

Thinkerbell

Truce Films

V.I. Agency

VMLY&R

Workshop Creative

brands benny’s worked with:

AFL

Arts Centre Melbourne

Big 4

Blundstone

Bondi Sands

Carlton FC

Cricket Australia

Dairy Australia

Disney

Everlast

Fight MND

Gami Chicken & Beer

Golf Australia

Intersport

Kennedy Jewellers

Musashi

Neuw Denim

News Corp

Nine Entertainment

Nissan Genuine Parts

Optimum Nutrition

Origin Zero

Politix

REA Group

Repco Australia

Sigma

Southern Cross Austereo Network

Supercoach

Tennis Australia

Toyota

Warner Bros.

Xero

Yarra Valley Water